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Even in fourth straight down year, Twins doing decent ratings on FSN

Posted by: Michael Rand Updated August 6th at 6:38am 270024941

bremerEverything with the Twins these days is, we suppose, relative. They are on pace to win 73 or 74 games this season, depending on whether you round up for wins. That’s not good! But that’s still at least seven more wins than in any of the last three seasons. That’s progress!

We can look at their TV numbers in the same way. Forbes did a big piece crunching the numbers of MLB broadcasts on all the regional sports networks to see how they are faring. As it turns out, the Twins on FSN are doing fairly well, particularly considering the team is a non-contender for the fourth year in a row.

The Twins on FSN are among the 19 regional sports network products that has a top-three prime time rating in their market.

In data spanning from the beginning of the season through July 24, the Twins have a 4.09 rating and are being watched in an average of 71,000 households. The 4.09 rating puts them 13th in MLB — slightly above middle of the pack. The Tigers lead all of MLB with an 8.38 rating, more than double the Twins.

Still, the Twins are not far off from where they were in 2013, when they were being watched in 73,000 households. So that’s the good news for the team — even as they continue to lose, they’re not losing much more ground with viewers (so far).

The bad news? It’s still waaaaaaay down from their last good season in 2010, when they were being watched in 152,000 households. So basically their four-year swoon has cost them more than half their regular viewers. It will be interesting to see if they are able to get those viewers back if/when the team starts winning more consistently again.

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Houston 7:30 PM
Pittsburgh
San Diego 10/23/14 7:25 PM
Denver
Detroit 10/26/14 8:30 AM
Atlanta
Buffalo 10/26/14 12:00 PM
NY Jets
St. Louis 10/26/14 12:00 PM
Kansas City
Houston 10/26/14 12:00 PM
Tennessee
Minnesota 10/26/14 12:00 PM
Tampa Bay
Seattle 10/26/14 12:00 PM
Carolina
Baltimore 10/26/14 12:00 PM
Cincinnati
Miami 10/26/14 12:00 PM
Jacksonville
Chicago 10/26/14 12:00 PM
New England
Philadelphia 10/26/14 3:05 PM
Arizona
Oakland 10/26/14 3:25 PM
Cleveland
Indianapolis 10/26/14 3:25 PM
Pittsburgh
Green Bay 10/26/14 7:30 PM
New Orleans
Chicago 6:00 PM
Cleveland
New Orleans 6:00 PM
Washington
Milwaukee 6:30 PM
New York
Philadelphia 6:30 PM
Brooklyn
Charlotte 6:30 PM
Atlanta
Sacramento 7:30 PM
San Antonio
Memphis 7:30 PM
Dallas
Tampa Bay 8:30 PM
Edmonton
Arkansas State 10/21/14 7:00 PM
Louisiana
Connecticut 10/23/14 6:00 PM
(18) East Carolina
Miami-Florida 10/23/14 7:00 PM
Virginia Tech
So Florida 10/24/14 6:00 PM
Cincinnati
Troy 10/24/14 6:30 PM
South Alabama
BYU 10/24/14 8:00 PM
Boise State
(6) Oregon 10/24/14 9:00 PM
California
North Texas 10/25/14 11:00 AM
Rice
UAB 10/25/14 11:00 AM
Arkansas
Rutgers 10/25/14 11:00 AM
(16) Nebraska
Maryland 10/25/14 11:00 AM
Wisconsin
Texas 10/25/14 11:00 AM
(11) Kansas State
Minnesota 10/25/14 11:00 AM
Illinois
Memphis 10/25/14 11:00 AM
SMU
North Carolina 10/25/14 11:30 AM
Virginia
San Jose St 10/25/14 12:00 PM
Navy
Northern Ill 10/25/14 12:00 PM
Eastern Mich
(25) UCLA 10/25/14 1:00 PM
Colorado
Akron 10/25/14 1:00 PM
Ball State
Massachusetts 10/25/14 1:00 PM
Toledo
Ohio U 10/25/14 1:00 PM
Western Mich
Ga Southern 10/25/14 1:00 PM
Georgia State
Kent State 10/25/14 1:30 PM
Miami-Ohio
Oregon State 10/25/14 2:30 PM
Stanford
Fla Atlantic 10/25/14 2:30 PM
(23) Marshall
Louisiana Tech 10/25/14 2:30 PM
Southern Miss
(1) Miss State 10/25/14 2:30 PM
Kentucky
Georgia Tech 10/25/14 2:30 PM
Pittsburgh
(22) West Virginia 10/25/14 2:30 PM
Oklahoma State
Texas Tech 10/25/14 2:30 PM
(10) TCU
Michigan 10/25/14 2:30 PM
(8) Michigan State
Boston College 10/25/14 2:30 PM
Wake Forest
Central Mich 10/25/14 2:30 PM
Buffalo
Vanderbilt 10/25/14 3:00 PM
Missouri
Old Dominion 10/25/14 3:00 PM
Western Ky
UNLV 10/25/14 3:00 PM
Utah State
Temple 10/25/14 4:00 PM
UCF
(15) Arizona 10/25/14 5:00 PM
Washington St
Texas-El Paso 10/25/14 6:00 PM
TX-San Antonio
Wyoming 10/25/14 6:00 PM
Colorado State
Syracuse 10/25/14 6:00 PM
(21) Clemson
Texas State 10/25/14 6:00 PM
ULM
(3) Ole Miss 10/25/14 6:15 PM
(24) LSU
(4) Alabama 10/25/14 6:30 PM
Tennessee
So Carolina 10/25/14 6:30 PM
(5) Auburn
(13) Ohio State 10/25/14 7:00 PM
Penn State
(20) USC 10/25/14 9:00 PM
(19) Utah
(14) Arizona State 10/25/14 9:45 PM
Washington
Nevada 10/25/14 10:59 PM
Hawaii
Ottawa 6 FINAL
Hamilton 16
Montreal 20 FINAL
Toronto 12
Calgary 33 FINAL
Winnipeg 23
Edmonton 24 FINAL
Saskatchewan 19

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