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Even in fourth straight down year, Twins doing decent ratings on FSN

Posted by: Michael Rand Updated August 6th at 6:38am 270024941

bremerEverything with the Twins these days is, we suppose, relative. They are on pace to win 73 or 74 games this season, depending on whether you round up for wins. That’s not good! But that’s still at least seven more wins than in any of the last three seasons. That’s progress!

We can look at their TV numbers in the same way. Forbes did a big piece crunching the numbers of MLB broadcasts on all the regional sports networks to see how they are faring. As it turns out, the Twins on FSN are doing fairly well, particularly considering the team is a non-contender for the fourth year in a row.

The Twins on FSN are among the 19 regional sports network products that has a top-three prime time rating in their market.

In data spanning from the beginning of the season through July 24, the Twins have a 4.09 rating and are being watched in an average of 71,000 households. The 4.09 rating puts them 13th in MLB — slightly above middle of the pack. The Tigers lead all of MLB with an 8.38 rating, more than double the Twins.

Still, the Twins are not far off from where they were in 2013, when they were being watched in 73,000 households. So that’s the good news for the team — even as they continue to lose, they’re not losing much more ground with viewers (so far).

The bad news? It’s still waaaaaaay down from their last good season in 2010, when they were being watched in 152,000 households. So basically their four-year swoon has cost them more than half their regular viewers. It will be interesting to see if they are able to get those viewers back if/when the team starts winning more consistently again.

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Kansas City - WP: J. Guthrie 3 FINAL
San Francisco - LP: T. Hudson 2
Detroit 10/26/14 8:30 AM
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Buffalo 10/26/14 12:00 PM
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Minnesota 113 FINAL
Chicago 112
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LA Lakers 92
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Golden State 119
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LA Clippers 89
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Tampa Bay 4 FINAL
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Colorado 7
Carolina 3 FINAL
Edmonton 6
Columbus 1 FINAL
Anaheim 4
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(18) East Carolina 31
Miami-Florida 30 FINAL
Virginia Tech 6
So Florida 17 FINAL
Cincinnati 34
Troy 13 FINAL
South Alabama 27
BYU 30 FINAL
Boise State 55
(6) Oregon 52 4th Qtr 15:00
California 35
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Arkansas
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(16) Nebraska
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(25) UCLA 10/25/14 1:00 PM
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(23) Marshall
Louisiana Tech 10/25/14 2:30 PM
Southern Miss
(1) Miss State 10/25/14 2:30 PM
Kentucky
Georgia Tech 10/25/14 2:30 PM
Pittsburgh
(22) West Virginia 10/25/14 2:30 PM
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Boston College 10/25/14 2:30 PM
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Old Dominion 10/25/14 3:00 PM
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UCF
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Washington St
Texas-El Paso 10/25/14 6:00 PM
TX-San Antonio
Wyoming 10/25/14 6:00 PM
Colorado State
Syracuse 10/25/14 6:00 PM
(21) Clemson
Texas State 10/25/14 6:00 PM
ULM
(3) Ole Miss 10/25/14 6:15 PM
(24) LSU
(4) Alabama 10/25/14 6:30 PM
Tennessee
So Carolina 10/25/14 6:30 PM
(5) Auburn
(13) Ohio State 10/25/14 7:00 PM
Penn State
(20) USC 10/25/14 9:00 PM
(19) Utah
(14) Arizona State 10/25/14 9:45 PM
Washington
Nevada 10/25/14 10:59 PM
Hawaii
(2) Florida State 10/30/14 6:30 PM
Louisville
Troy 10/30/14 6:30 PM
Ga Southern
Cincinnati 10/31/14 7:00 PM
Tulane
Tulsa 10/31/14 7:00 PM
Memphis
Purdue 11/1/14 2:00 AM
(16) Nebraska
(17) Oklahoma 11/1/14 2:00 AM
Iowa State
Oklahoma State 11/1/14 2:00 AM
(11) Kansas State
(10) TCU 11/1/14 2:00 AM
(22) West Virginia
Texas 11/1/14 2:00 AM
Texas Tech
Northwestern 11/1/14 2:00 AM
Iowa
Maryland 11/1/14 2:00 AM
Penn State
Houston 1 FINAL
Chicago 2
Montreal 23 FINAL
Ottawa 17
Saskatchewan 27 FINAL
Calgary 40
Hamilton 10/25/14 3:00 PM
Toronto
Brt Columbia 10/25/14 6:00 PM
Winnipeg
Hamilton 10/31/14 6:30 PM
Ottawa
Winnipeg 11/1/14 3:00 PM
Calgary
Brt Columbia 11/1/14 6:00 PM
Edmonton
Toronto 11/2/14 11:00 AM
Montreal

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